Kenny Loh Couture along with Penang Nyonya Culture was started by Baba Kenny Loh to safeguard his family legacy. The brand specialises in Baba Nyonya inspired collectables, prints, photographs and is most known for their hand crafted nyonya kebayas and beaded shoes. The brand has built a very strong local and international clientele and he is one of the few artisans working on nyonya kebaya tailoring and embroidery in Malaysia. He is also well-known for his wide range of nyonya beaded shoe creation. Loh is a very strong advocate for Penang baba-nyonya culture and practises, he also shares his traditional nyonya recipe online.